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  • HOW THE IMAGE OF FATHERS HAS CHANGED IN ADVERTISING

    Over the past few years, an important event has taken place in advertising: the image of the father has changed. Previously, commercials showed a caricatured model of the family; the moms were portrayed as caring, while the dads were little more than genteel slobs, essentially uninvolved in their own children’s upbringing.

  • BREAKTHROUGH INNOVATIONS IN THE 2016 NIELSEN RATINGS

    As part of the Nielsen Breakthrough Innovation Report in 2016, 9,900 products were analyzed across Europe. Of the many successful projects, Nielsen selected eleven truly revolutionary examples. All eleven products - including Colgate®, Air Wick® and Whiskas® products - generated at least £ 7.5 / € 7.5 million in sales revenue for the first year after launch (€ 5 million only in Eastern Europe) and were able to keep these indicators at a level of at least 90% of the baseline throughout the second year.

  • NIELSEN HAS STUDIED WHICH PACKAGING DESIGN HAS SOLD THE BEST

    From nearly ten thousand products, Nielsen has identified eleven successful examples. Among the best selling products are Russian brands – the fruit puree FrutoNyanya "For a Walk" and the beer Gold Mine Beer "Live" from Efes Rus.

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