FrutoNyanya, a major baby food brand in Russia, arranged a celebration to honor the Day of the City and the Day of the Republic of Tatarstan in Kazan. Over 2,500 families with kids took part in the children's quest in the local Gorky Park.
The guests participated in the joyful contests. At the entrance to the park, the animators handed out balloons to the kids and invitation cards to a fairy mini-quest with FrutoNyanya to their moms and dads.
A colourful tent of the brand was mounted beside the central stage hosting a fascinating quest for the youngest residents of Kazan. The kids took part in a crawling race in the tunnel and made a bright panel of giant cubes. A magic photo zone, where the visitors could feel like in oriental fairy tales, did not leave anyone indifferent. Over 500 posts with the #FrutoNyanyaHalal hashtag were made in Instagram and dozens of publications in other social networks.
The central theme of the quest was a new line of meat purees made for 6+ months babies according to the Halal standard. FrutoNyanya was one of the pioneers launching the product in Russia. The line of 3 flavours – lamb, beef and chicken & beef – was duly certified by the International Halal Center for Standardization & Certification.
Anna Ivanova, Marketing Director at PROGRESS, comments: “It was a pleasure for us to give positive emotions to so many children and their parents and introduce to them our halal products. We wanted to make our event as positive as possible involving the kids into the joyful activities and bringing happiness to every family. We hope that we succeeded. We saw the energy and emotions of the visitors when they participated in our contests, the sincere happiness of children and the gratitude of their parents. Such lively direct feedback from our audience inspires us with new ideas.”
The kids who participated in the FrutoNyanya event received all 3 flavours from the Halal line as a gift.