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FRUTONYANYA AND DDB HAVE FOUND A SECRET "OFF-SWITCH"

7 June 2017

We have launched a new advertising campaign where the FrutoNianya and the advertising agency DDB compared the FrutoNyanya line of drinkable cereals with ... the off-switch. 

The video shows that the Fruto Nyanya porridge contains cereals that have a long saturation effect, providing the baby with a strong and calm sleep which cannot be disturbed even by a surprise night concert. And, of course, the traditional joke about the FrutoNyanya brand was not left out.

The full version of the video can be found online, and the short version of the video is placed on TV channels.


Team:

PROGRESS JSC

Marketing Director Anna Ivanova

Senior Brand Manager Maria Schelokova

Brand Manager Roman Schukin


DDB

Creativity: Daria Rodcher, Alexandra Polyakova, Natalia Khlestakova, Polina Chernova

Accounts: Simonova Julia, Tatiana Gurina

Producer: Medea Arshba

Strategist: Maria Kuznetsova

Production: Ball-Park

Director: Peter Maguire

Camera-man: Mikhail Kvirikadze

Producers: Olga Yankevich, Anton Zamakhin, Vikenty Chevtaev

Composer: Victor Lamm

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