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FRUTONYANA AND DDB RUSSIA LAUNCHED A MOBILE APP TO CONTROL THE DURATION AND QUALITY OF A CHILD’S SLEEP

12 April 2018

The FrutoNyanya brand, together with the marketing agency DDB Russia and sleep specialists from the Sleep Expert, developed the "Children's Sleep Diary" application. The new service is designed for parents whose children experience problems with sleep. The application allows parents to monitor the duration and quality of the baby's sleep, thereby helping the mother make the necessary adjustments to help the baby wake up and fall asleep in a good mood and without tears.

By noting in the "Children's Sleep Diary" the time of going to bed, falling asleep and awakening of the child, parents will know whether the baby sleeps enough and what the quality of that sleep is. The service will analyze the actions of the parents and will tell you what age norms of sleep exist. Also, the app will tell you what rituals there are for bedtime, when it's better to bathe the baby and why it is not worth playing active games in the evening.

Unlike other services, the "Children's Sleep Diary" has been developed on the basis of research in the field of somnology, the scientific study of sleep, its features and what disturbs it. The consultants from Sleep Expert were invited to take part in the app design. The goal of the app is to help moms and dads to restore the natural rhythms of their child's sleep, using simple methods, repeatedly tested in practice.

Also, the service gives parents the opportunity to get a free telephone consultation* from a specialist from Sleep Expert. All that needs to be done is to regularly conduct a "Diary"*, so that the specialist can get to know the details of a particular child's sleep in advance.

The "Children's Sleep Diary" app can be downloaded from the App Store and Google Play.


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