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FrutoNyanya, the Best Russian Food Brand

12 April 2019

FrutoNyanya has won the independent international Best Brands marketing award as The Best Russian Food Brand on April 9 in Moscow reconfirming its leadership positions on the baby food market as well as positive consumer perception.

FrutoNyanya wins The Best Russian Food Brand having bypassed 9 major brands. “This award is another evidence that we understand the needs of modern parents better than anyone else in Russia. This is not a choice of a professional jury or an expert council, but ordinary people who trust our products, the highest quality, R&D capabilities and in-depth knowledge of the baby food market. Our everyday job is to justify their high confidence,” Natalia Medunova, CEO of PROGRESS, commented. She also emphasized that the company has been producing baby products for almost 30 years helping people be healthy since childhood.

The producer of FrutoNyanya was especially pleased to be awarded for its leading role in shaping the modern trends in the baby food segment. The ability to predict the consumer preferences and needs is what distinguishes the leader from numerous competitors. Even before involvement of modern fathers into the process of raising children became obvious, the brand had started building its positioning around helping not only moms but also dads. This communication approach proved to be successful leading to a higher brand loyalty and trust, which eventually had a positive impact on sales.

“Established in Germany in 2004, the Best Brands award comes to Russia for the first time. There are several criteria to select a winner. The winning brand should enjoy commercial success supported by the relevant market share as well as consumer awareness and positive emotional perception. Compliance with these criteria is determined by the representative research by GfK,” Alexander Demidov, CEO of GfK Rus, noted.

The Best Brands prizes are also awarded in Germany, France, Italy, Spain, Great Britain, Belgium and China

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