Eat, Play, Grow! is the slogan used by FrutoNyanya, a major baby food manufacturer, to launch tasty and healthy 2-in-1 cookies for babies.
What do kids like besides sweets? Playing games and having fun! That is why FrutoNyanya thinks that every box of cookies should be not only a tasty and healthy treat, but also an exciting toy.
The FrutoNyanya cookies are made of natural cereals and butter in strict compliance with the baby food production standards. The product contains no vegetable fats or palm oil. The ingredients are fully balanced and enriched with a complex of vitamins and minerals. The baby cookies are not only tasty but also healthy as they are rich in carbohydrates, which are a source of energy for growth and development of babies. Two flavours, wheat and multigrain, allow to vary the diet of small gourmets.
Elena Vasilieva, Marketing Manager at PROGRESS, explains: “We hope that moms will appreciate our new product. Our main ambition was to make a product looking after the babies’ health, but we also bear in mind that the babies need to play games and evolve as, while playing, they develop their intelligence and new skills. Therefore, the packaging design is made in the form of a sorter toy.”
The cookies shaped as the FrutoNyanya characters help babies get to know various animals and geometric shapes while playing. The cookies and the characters are shaped on the packaging in the form of special holes. Now the babies can enjoy a natural healthy treat and a toy in one go.