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DAIRY TRIP FROM FRUTONYANYA

25 May 2017

The FrutoNyanya baby food brand and the advertising agency DDB showed in a playful new video how FrutoNyanya dairy products are made.

The dad, the mom and two little kids make a journey, in which they learn in detail how FrutoNyanya’s delicious dairy products are made.

During a trip around a specially created toy world, a little plastic truck turns into a real milk truck. It takes the audience first to fields and meadows where grazing cows give fresh milk, then to fruit gardens where juicy ripe fruit are gathered, and finally to a plant where the delicious and healthy dairy products of the FrutoNyanya brand are produced on new modern equipment.

The creative idea of ​​the video was developed by the SLAVA agency, after which the DDB team added a dad joke at the end of the story and produced the video together with the Ball-Park production company. 

Team:

PROGRESS JSC

Marketing Director Anna Ivanova

Senior Brand Manager Maria Schelokova

Brand Manager Roman Schukin

DDB

Creativity: Daria Rodcher, Alexandra Polyakova, Natalia Khlestakova, Polina Chernova

Accounts: Simonova Julia, Tatiana Gurina

Producer: Asya Grigoryan

Strategist: Maria Kuznetsova

Production: Ball-Park

Director: Babak Goodazi

Operator: Levan Kapanadze

Producers: Olga Yankevich, Anton Zamakhin, Vikenty Chevtaev

Composer: Victor Lamm

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