The FrutoNyanya baby food brand and the advertising agency DDB showed in a playful new video how FrutoNyanya dairy products are made.
The dad, the mom and two little kids make a journey, in which they learn in detail how FrutoNyanya’s delicious dairy products are made.
During a trip around a specially created toy world, a little plastic truck turns into a real milk truck. It takes the audience first to fields and meadows where grazing cows give fresh milk, then to fruit gardens where juicy ripe fruit are gathered, and finally to a plant where the delicious and healthy dairy products of the FrutoNyanya brand are produced on new modern equipment.
The creative idea of the video was developed by the SLAVA agency, after which the DDB team added a dad joke at the end of the story and produced the video together with the Ball-Park production company.
Marketing Director Anna Ivanova
Senior Brand Manager Maria Schelokova
Brand Manager Roman Schukin
Creativity: Daria Rodcher, Alexandra Polyakova, Natalia Khlestakova, Polina Chernova
Accounts: Simonova Julia, Tatiana Gurina
Producer: Asya Grigoryan
Strategist: Maria Kuznetsova
Director: Babak Goodazi
Operator: Levan Kapanadze
Producers: Olga Yankevich, Anton Zamakhin, Vikenty Chevtaev
Composer: Victor Lamm