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WINNERS AND OUTSIDERS OF THE "ABSOLUTE BRAND 2016" COMPETITION ANNOUNCED

The award and the honorary title ABSOLUTE BRAND are awarded to the top 10 companies for outstanding success and mastery in the field of brand creation and promotion.

This year’s winners of the contest are:

  • TELE2 - for the most daring and successful entry to the Moscow market

  • JSC "Kubanzheldormash" - for unexpected communication success

  • FrutoNyana - the national brand of baby food. Not just survived, but became a leader

  • Telegram LLC - for the fastest growing messenger

  • Megafon - for the most sensual advertising campaigns

  • Grusovichkof - for the best example of active growth in the small business sector

  • Petrovich - for a successful re-branding and development of a strong domestic player in the construction materials market

  • Friday TV channel - for its original format on TV and confident development

  • Stolovaya #100 - for the unexpected communication success of a single dining room from Astrakhan

  • Tinkoff - for an innovative approach to building a brand in the banking sector


Unlike many other competitions, ABSOLUTE BRAND is non-profit. The title and award of ABSOLUTE BRAND cannot be bought, it can only be earned! 

The award and the honorary title of ABSOLUTE BRAND are awarded to the top 10 companies for outstanding success and mastery in the field of brand creation and promotion. At the same time, not only the brand is rewarded, but the people who created or developed it. This is a symbol of recognition of the professionalism of the team of managers and business owners. 

The members of the jury (expert council) in 2016:

  • IA Interfax

  • IA Rambler News

  • Expert - business magazine

  • The Secret of the Firm is a business magazine

  • SNOB - information publication

  • AKAR - Association of Communication Agencies of Russia

  • APBA - Association of Professional Branding Agencies

  • Adindex.ru - the navigator of the advertising market of Russia

  • Vс.ru - portal for entrepreneurs and growing business

  • OOH Mag - magazine about outdoor advertising

  • 4p.ru - marketing magazine

  • Sostav.ru - portal about advertising, marketing and PR

  • RAEK - Russian Association of Electronic Communications

  • The Higher International School of Brand Management and Marketing

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