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8 April 2021

FrutoNyanya has joined Helping Nature Is Easy, a campaign launched by Tetra Pak.

More and more people are consciously addressing the environmental agenda and actively support the environment preservation projects. Business understands its responsibility putting every effort to minimize the environmental footprint.

FrutoNyanya joins Helping Nature Is Easy, a campaign launched by Tetra Pak, and invites all consumers to contribute to preservation of the pristine Russian forests. The mechanics is simple:

1. Buy the FrutoNyanya products in the specially designed Tetra Pak packs. The Helping Nature Is Easy campaign involves the following FrutoNyanya products in Tetra Pak: juice, nectars, mors, kisel, compote, milk cocktail, milk and soup (0.2L), liquid cereals (0.2L and 0.5L).

2. Register the codes from the packs at Vkartone.ru

3. Tetra Pak will donate a portion of proceeds from every registered pack to support the pristine Russian forests as part of the Forest Guardians campaign with the World Wildlife Fund (WWF).

4. Consumers will also earn the points that can be redeemed for guaranteed prizes and will participate in regular giveaways.

“We are pleased to join Tetra Pak's initiative to conserve the Russian forests. The purpose is not only to raise funds, but also to engage as many people as possible into the environmental agenda. We are confident that we will find many like-minded people among our customers as we believe that taking care of environment is easy in our everyday life," Anna Ivanova, Marketing Director at PROGRESS JSC, comments.

“Forests can become a critical building block of the economy driven by renewable energy and materials, while still being home to many animals and plants. One of the critical steps in this journey is the efforts that business and people will put in order to preserve the pristine forests, which are the natural wealth of our country and the entire planet. Tetra Pak is pleased to support WWF's Forest Guardians project hoping that this campaign will resonate with FrutoNyanya customers,” Olga Gorina, Key Account Manager at Tetra Pak, adds.

The campaign website provides helpful advice on sustainable lifestyle and environmental friendliness. Visit Vkartone.ru to learn all details of the Helping Nature Is Easy campaign, forest conservation initiatives and the Forest Guardians project supported by the World Wildlife Fund (WWF).


About Forest Guardians

Forest Guardians is a campaign launched by WWF-Russia to conserve intact forests in our country. All the funds raised will be donated to the WWF-Russia Forestry Program to monitor safety of valuable forest areas, engage eco-activists in the regions and establish new moratorium territories (places where forestry is prohibited).

About Tetra Pak

Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 160 countries. With more than 24,000 employees around the world, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™," reflects our vision to make food safe and available, everywhere. More information about Tetra Pak is available at www.tetrapak.ru

The campaign will last from 01.02.2021 to 31.12.2021, including the period for accepting applications from 01.02.2021 to 30.11.2021. The campaign takes place in the Russian Federation. Visit www.vkartone.ru for more details about the organizer, the rules, the timing, the prizes and how/where to get them.


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