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There is a lot of children’s food on the shelves of our stores, but parents want to choose the best.
“A spoonful for mommy, a spoonful for daddy,” parents often say to their babies while trying to feed them some delicious porridge.
Over the past few years, an important event has taken place in advertising: the image of the father has changed. Previously, commercials showed a caricatured model of the family; the moms were portrayed as caring, while the dads were little more than genteel slobs, essentially uninvolved in their own children’s upbringing.
As part of the Nielsen Breakthrough Innovation Report in 2016, 9,900 products were analyzed across Europe. Of the many successful projects, Nielsen selected eleven truly revolutionary examples. All eleven products - including Colgate®, Air Wick® and Whiskas® products - generated at least £ 7.5 / € 7.5 million in sales revenue for the first year after launch (€ 5 million only in Eastern Europe) and were able to keep these indicators at a level of at least 90% of the baseline throughout the second year.
From nearly ten thousand products, Nielsen has identified eleven successful examples. Among the best selling products are Russian brands – the fruit puree FrutoNyanya "For a Walk" and the beer Gold Mine Beer "Live" from Efes Rus.
The brand of domestic baby food "FrutoNyanya" became the winner of the nationwide vote of the annual Consumer Trust "Mark N1 in Russia-2016".
JSC PROGRESS, the leading manufacturer of baby food in Russia, uses exclusively the FSC-certified packaging Tetra Pak for its products, according to a press release from the company.