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3 August 2020

As the children’s favourite PAW Patrol launches a new special “Mighty Pups, Charged Up”, FrutoKids goes into redesign and announces a promotion* when both children and their parents can immerse into an exciting world of augmented reality, participate in various activities and feel the superpowers of the main characters.

When buying the FrutoKids water and juice, the kids will enjoy numerous gifts, interactive AR-activities and a chance to win the grand prix – a family trip to the Spanish amusement park Parque de Atracciones de Madrid with its Nickelodeon Land.

From August 1, 2020, those willing to participate in the promotion should scan a unique QR code from the FrutoKids juice packs. From August 27, 2020, the codes will also be available under the baby water labels. All you need is to register the codes on a dedicated website and collect the points – you will get access to various activities involving the PAW Patrol characters, the selfie masks as well as play with the interactive pups whose superpowers are exposed in the new Mighty Pups, Charged Up.

The rules are simple – 1 QR code stands for 1 point. The points can be used to activate a character, a selfie mask or to level up. With 1 point you qualify for a daily giveaway. 20 points are required for a monthly stage. Those who want to compete for the grand prix need to earn 50 points.

The prize pool is truly large. The daily prizes include a 25-ruble top-up for mobile phones or sticker packs with your favourite characters. Every month the participants can win bicycles, scooters and other prizes featuring their favourite PAW Patrol characters. And the grand prix is a trip to the capital of Spain. The winner and his/her family will travel to Nickelodeon Land in Parque de Atracciones de Madrid (Madrid). The lucky winner will be announced by January 31, 2021.

*The promotion will last from 01.08.2020 to 31.01.2021, including the period from 01.08.2020 to 31.12.2020 to qualify for the promotion. More details about the organizer, the rules, the prizes, where/when/how to get them are available at frutokids-promo.ru. Please read the information on the pack to learn more about the recommended age of consumption. Please consult a specialist.

ViacomCBS Consumer Products

ViacomCBS Consumer Products oversees all licensing for ViacomCBS, a global media and entertainment company, having material assets in the animation licensing for the preschool, school and youth shows. In Russia, ViacomCBS Consumer Products represents such renown global brands as Paw Patrol, Baby Shark, Evolution of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Flash and Wonder Cars, Shimmer & Shine, Butterbean’s Café, South Park, MTV and many more. Over 2,000 licensed products are available in the major Russian retail outlets. ViacomCBS Consumer Products provides a comprehensive 360-degree support to its licensing partners through its own TV channels, online platforms and offline marketing campaigns.

Промоакция Щенячий патруль и ФрутоKids


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