The main goal of the advertising campaign is to inform the consumer in a simple form of a game of the triple healthiness of dry porridges of FrutoNianya, that include cereals, a source of complex carbohydrates, a prebiotic for improving digestion, and vitamins and minerals for the harmonious growth and development of the child.

The main characters of the new creative video are again the father and the baby. This time the caring father composes an amusing rhyme while feeding the child, drawing his inspiration from the baby’s reactions. Mom does not stand aside and also receives a small poetic dedication.

The campaign started on the air since April 17, 2017.

Creative team

Progress JSC

Marketing Director Ivanova A.V.

Marketing manager Vasilieva E.V.

Junior Brand Manager Strizhak N.O.

DDB

Creativity: Daria Rodcher, Alexandra Polyakova, Natalia Khlestakova, Ivan Zarutskiy, Polina Chernova

Accounts: Simonova Julia, Tatiana Gurina

Producers: Oksana Kondratieva, Olga Pugina

Strategists: Anastasia Kim, Maria Kuznetsova

Ball-Park Production

Director: Peter Maguire

Operator: Mikhail Kvirikadze

Producers: Olga Yankevich, Anton Zamakhin

Composer: Victor Lamm