On March 5, the FrutoNyanya brand of baby food and the agency DDB launched an advertising campaign in support of the "First Choice" product line, which includes vegetable and fruit purees for the baby’s first acquaintance with vegetables and fruits.
The video was released in a new format for the brand. It clearly shows the process of growing and selecting vegetables for our dear and beloved babies. In a 30 second video, parents offer the baby vegetable broccoli puree for the first time, which is included in the "First Choice" category from FrutoNyanya, since this is the beginning of the baby's acquaintance with baby puree. In the video, prepared by the DDB
agency, the dad playfully invites his child to meet his new friends, vegetables and fruits, and accept them as they are, that is "without salt and sugar."
The project team:
PROGRESS JSC
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Anna Ivanova - Marketing Director
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Maria Kadantseva - Senior Brand Manager
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Ekaterina Pravednova - Brand Manager
DDB
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Vadim Sesyunin - Creative Director
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Evgenia Khegay - Senior Art Director
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Inna Leskova - Senior Copywriter
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Anna Sergeeva - Business Development Director
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Daria Pomerantseva - Strategic Planning Specialist
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Svetlana Demenkova - Senior Account Manager
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Logvinenko Igor - Senior Producer
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Executive Producer Action Film Shumova Alexandra
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Directed by Eric Steinman