FRUTONYANYA & TETRA PAK ON THE GUARD OF ENVIRONMENT

As part of the campaign, every consumer can contribute to the environmental initiatives and choose which the sustainability initiatives run by Tetra Pak they are willing to fund. The consumers can support any of 3 projects:

• Reforestation;
• Cleaning up the littered areas in the cities;
• Recycling and separate waste collection.

Joining Go Nature. Go Carton is very easy: 

1. Buy the following FrutoNyanya products in Tetra Pak: juice, nectars, mors, compote, milk cocktail, milk and soup (0.2L), liquid cereals (0.2L and 0.5L). The campaign covers the products both in the current and new design.
2. Scan the QR codes on the pack and register them at Vkartone.ru. 
3. Choose a nature aid foundation to which Tetra Pak will donate 1 ruble from every scanned QR code.
4. Earn the points and win the prizes.   

“Caring for the environment is all about collective efforts and cooperation. As we have been supporting this initiative for several years, we are truly happy that our consumers never stay indifferent to the green agenda and are always eager to make a difference. Last year the consumers of FrutoNyanya were the most active contributors,” Natalia Medunova, Chief Executive Officer of PROGRESS JSC, comments.