FrutoNyanya has been declared a legendary Russian brand winning a prize in the New Legends nomination that brought together the companies and brands launched after the 90s and enjoying popularity and love of Russian consumers.
50 Legendary Brands is a national competition initiated by the Komsomolskaya Pravda Media Group for the third year in a row. What makes the award special is that it is the newspaper readers who act as the main experts and jury. They contributed to the final list of participants and cast over 5 million votes for their preferred brands in 2021. Quality, history, consumer confidence and recognizable image are the criteria that distinguish the truly popular brands.FrutoNyanya became one of the leaders in the New Legends nomination, which represented the modern companies and brands that began their journey in Russia after the 90s. Over 48,000 Russians recognized FrutoNyanya as a legendary brand.
"For more than 30 years, we have been producing top-quality baby food helping parents provide healthy nutrition to their children. Today we celebrate recognition, which is another confirmation of consumer love and trust," Natalia Medunov, CEO of Progress, commented.
The FrutoNyanya brand owned by the Russian PROGRESS stands for 250+ products developed specially for children. PROGRESS produces all baby food categories, except infant formula. Its factory is one of the largest baby food production sites in Europe, and its products are distributed throughout all Russian regions.