New FrutoNanny Product for Summertime: Water with Juice

FrutoNanny, a baby food brand (JSC PROGRESS), has launched a new product—its water with juice line in eco-friendly cartons with straws. Intended for infants of 4-5 months of age and older, it contains natural ingredients and has no added sugar, coming with the most trending flavors, such as apple or popular fruit and berry combinations.

“Today, parents seek a balance between health benefits and enjoyment for their child. When it comes to children’s beverages, we see a growing demand for solutions that help reduce sugar consumption and develop healthy habits from an early age. Our new water with juice range is our response to that request. This is not just a thirst quencher, but a step toward more mindful consumption without sacrificing favorite flavors,” says Olga Krasnikova, Director of JSC PROGRESS (manufacturer of FrutoNanny food products for babies).

According to Ipsos, the water with juice category is demonstrating steady growth, given the prevailing healthy lifestyle trend and parents choosing less sweet alternatives to traditional drinks. Comparative tests showed that the new product was highly appreciated by buyers as more than 90% of respondents rated it positively. The launch strengthens FrutoNanny’s standing in the children's beverages category and gives retailers the opportunity to refresh their shelves.

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JSC PROGRESS is the number one^[1] manufacturer in the Russian baby food market. It offers products under three recognizable brands: FrutoNanny, For Babies, and Lipetsky Byuvet. FrutoNanny is one of the most famous baby food brands in Russia. Today, it includes more than 250 products, such as a wide variety of foods and drinks for children: juices, nectars, not from concentrate juices, morses/kissels, desserts, fruit purées, creamy and curd-based purées, fruit & vegetable purées, vegetable & meat purées, various types of porridges (instant, ready-made, and liquid), water for children, milk and fermented milk products, milkshakes, drinking yoghurts, and curd products.