JSC PROGRESS, the FrutoNanny baby food manufacturer, has begun shipping its Fruto milkshakes to major federal retail chains. This year marked the beginning of production and retail sales of a new line of products, which includes juices, nectars, morses, compotes, kissels, and fruit purées in glass containers. PROGRESS plans to further expand its product lineup.
Currently, the Fruto line accounts for 15% of the total monthly sales across all product categories. PROGRESS considers Fruto a promising line and intends to continue its development based on the concept that “children grow up with the brand.”
“For older children, it is important that the familiar foods they love fit their current lifestyle. That’s why we’ve launched our universal sub-brand Fruto specifically for an older audience. Our ingredient and recipe suppliers, strict production standards, and high quality requirements for baby food remain unchanged. We’ve simply updated and streamlined our packaging design,” commented Olga Krasnikova, PROGRESS Factory Director.
About the Company
JSC PROGRESS is one of the leaders in the Russian baby food market, manufacturing over 200 products under the FrutoNanny brand, which includes vegetable, fruit, meat, and meat and vegetable purées, juices, beverages, porridges, dairy and fermented milk products, water for children, and more. Opened in 1990, the Lipetsk plant began producing apple juice in aseptic carton packaging. PROGRESS launched the baby food line in 1993 under the For Babies brand, and, in 2000, it introduced the FrutoNanny brand to the domestic market.
Today, the company ships its products throughout Russia and is a major exporter. The production capacity of the Lipetsk plant equipped with state-of-the-art machinery exceeds 2 billion units per year. Lipetsky Byuvet is part of PROGRESS’s brand portfolio. The plant owns 12 wells, including four 480-meter-deep wells for extracting mineral water from the mineral water basin and eight 100-meter-deep wells supplying drinking artesian water. FrutoNanny water has been awarded the Russian Quality Mark and is suitable for children from the very first days of life.