"Our short film is the story of the company through the eyes of the people who have been creating its success for over 35 years. Their values, experience, and daily work have built trust among millions of families. The film's theme revolves around the continuity of generations, with veterans passing on their knowledge to new employees while maintaining a culture of responsibility and sincerity," says Natalia Dolgikh, Communications Manager at PROGRESS JSC...
The award ceremony took place on March 17 in Moscow as part of the XIV International Forum "Corporate Video: Successes and Achievements". The main topic of the meeting was industry trends: the practical application of artificial intelligence, new approaches to video creation, and changes in audience expectations. Elena Masko, Head of External Communications at PROGRESS JSC, participated in the business program. During the panel discussion "AI: Expectations VS Reality," she shared the company's perspective on the use of modern technologies in corporate communications, emphasizing the importance of striking a balance between innovation and authenticity..
"Today, the audience has a growing demand for sincerity and trust," said Elena Masko. "Our parents and grandparents are very concerned about what their children eat. The more 'fake' they see in the media, the less trust they have in the product. Yes, we live in a world of new tools, neural networks, and artificial intelligence. But it's important to remember that there's a real person on the other side of the screen." .
JSC PROGRESS follows the principle of true care, where people's experience, values, and trust are at the core of every product and solution. For a quarter of a century, the company's flagship brand, FrutoNyanya, has been helping moms and dads take care of their children's healthy nutrition, bringing these principles into the daily lives of many families..
PROGRESS continues to develop in the field of digitalization of production processes and implementation of modern solutions, which corresponds to the goals and objectives of the state program for the implementation of the digital economy. In this regard, the emergence of RISK RADAR ASUR is an example of how the strategic vision of management, the expertise of risk managers, and the capabilities of a flexible domestic platform have allowed for the creation of not just an IT solution, but a real competitive asset. The system has not only protected businesses from billions of losses but has also set a new standard for a management culture based on transparency and proactivity..
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