Our Contribution is the first award in Russia that evaluates the contribution of businesses and NGOs to achieving national goals and implementing national projects. It should be recalled that 2024 was declared the "Year of the Family" in order to popularize state policy in the field of family protection and the preservation of traditional family values.
For 25 years, PROGRESS has been producing baby food under the FrutoNyan brand. For 20 years now, PROGRESS has been emphasizing the role of the pope and promoting the value of the family and everyone's contribution to well–being in general - the first commercial with special attention to the role of the pope in the family was released in 2005, since then the familiar slogan has sounded in a new way.
The FrutoNyanya project – to help Mom and Dad! in 2024 combined 6 videos that emphasize the role of dad in the family. The plots are based on the theme of family happiness and harmony in relationships. The series was shown on 12 federal TV channels and digital platforms, and 89,000,000 people saw it during this period.
"We are proud that our project has been recognized at such a high level. Our goal is not only to provide high—quality products, but also to support families in raising a healthy and happy generation," said Sergey Kirkin, Director of Business Development.
The FrutoNyanya brand project is aimed at promoting the role of both parents in raising children and supporting them through access to high-quality and healthy food.
"Educating generations through a symbiosis of science, healthcare, expert recommendations and the desires of our consumers are ambitious goals that we set for ourselves, realizing how important the role of a modern manufacturer of baby food is. The transformation of the perception of the role of a parent, strengthening the importance of the family is our basis for making decisions in business development, forming the image of a modern brand," commented Sergey Kirkin.
A total of 759 applications were received for participation in the Award, of which about 10% were submitted in the special nomination "Year of the Family". The status of "Partner of National projects of Russia" was awarded to 12 finalists of a special nomination for advertisers and advertising agencies.