JSC PROGRESS (manufacturer of the FrutoNanny brand) is changing its approach to export business development. The company has registered its FrutoNanny trademark in over 40 countries and jurisdictions; the first batch of products packaged specifically for international markets was released in July 2026. The FrutoNanny trademark has been registered in European, Asian, Middle Eastern, and African countries.
"We have been supplying our products abroad for years, but up until recently, sales volumes were not sufficient in some markets to justify creating a separate export range. Now we see an opportunity to progress to the next stage: we can go beyond adapting products intended for the Russian market for a certain country and intentionally create them for international distribution from the start. Our FrutoNanny brand’s registration in different countries and specifically designed packaging solutions adapted to meet local requirements lay the foundation for the future expansion of our export business," said Ivan Fedorov, Export Director at JSC PROGRESS.
The first-ever export line by FrutoNanny includes ten products: three types of instant porridge, two types of baby cookies, and five types of fruit purées. The first supplies of products in the new packaging are already underway. The products are adapted to meet requirements in specific countries not only in terms of the language, but also the informational content and the packaging design.
Going forward, the company plans to expand its FrutoNanny range with new categories and flavors, as well as to broaden its international sales geography. Today, the company's products are available in 22 countries, 10 of which are outside the CIS.
Reference
JSC PROGRESS is a Russian baby food market leader with over 200 SKUs manufactured under the FrutoNanny brand, including vegetable, fruit, meat, meat & vegetable purées, juices and drinks, porridges, dairy and fermented milk products, baby water, etc. Established in 1990, the company's Lipetsk plant immediately started producing apple juice in aseptic cardboard packs. PROGRESS launched its baby food line in 1993 under the For Babies trademark; the FrutoNanny brand hit the domestic market in 2000. PROGRESS' brand portfolio also includes FrutoNanny and Lipetsky Byuvet water. The company owns 12 water wells: four 480-meter-deep ones produce mineral water from a subsurface basin and eight 100-meter-deep sites provide drinking artesian water.
Equipped with advanced machinery, the Lipetsk plant boasts a production capacity exceeding 2 billion units per year. The production site has implemented and certified a FSSC 22000 food safety management system. FrutoNanny water was awarded a Roskachestvo Quality Mark (STO 46429990-069-2023 Russian quality system. Drinking water, packaged, still. Consumer tests). The company's products also have a Malaysian Standard Halal Certificate, a Persian Gulf countries' Halal Certificate, and a Vegetarian & Vegan Product Certificate.