The coverage of the charity project "Embrace with Care," implemented by PROGRESS JSC in collaboration with the Primakov Charitable Foundation, was awarded the Honor title at the 18th Annual Professional Competition "Press Service of the Year" in the category "Best Social Project in Business.".
"Charity projects such as "Embracing Care" demonstrate the maturity of business and society. They show that social contribution is the foundation of sustainable development. The high appreciation of the expert jury gives us even more motivation to implement communication programs and expand the geography of our activities," said Elena Masko, Head of the External Communications Department at PROGRESS JSC..
The award ceremony took place on April 24, 2026 in Moscow. Every year, a competent jury of experts evaluates the works submitted by the participants to the competition and determines the best in more than ten nominations. The competition provides an opportunity for PR specialists from Russia and the CIS countries to present their projects to the professional community, get an expert assessment of their work, exchange experiences with colleagues from different regions, and learn about new approaches and methods to apply them in their practice.'.
About the project: the humanitarian program "Embrace with care" has covered 10 regions of our country: Tomsk, Orel, Kursk, Kaluga, Bryansk, Ivanovo, Yaroslavl, Voronezh and Tula regions, as well as Stavropol Territory. The main recipients of the program were large families with children who are in a difficult life situation. As part of the campaign, the kids received high—quality specialized nutrition - Infany baby formula, designed to meet the needs of each age group. The information campaign was supported by regional media, representatives of local authorities, as well as public and social organizations. The total coverage of publications in the media and social networks exceeded 44 million. The project has become an example of the interaction of business, government and society to achieve socially significant goals. .
Information about the company: