The FrutoNyanya brand, a well-known producer of baby food in Russia, together with the DDB agency have developed an advertising campaign to support the FrutoNyanya dry porridge category with a triple benefit complex.
The main goal of the advertising campaign is to inform the consumer in a simple form of a game of the triple healthiness of dry porridges of FrutoNianya, that include cereals, a source of complex carbohydrates, a prebiotic for improving digestion, and vitamins and minerals for the harmonious growth and development of the child.
The main characters of the new creative video are again the father and the baby. This time the caring father composes an amusing rhyme while feeding the child, drawing his inspiration from the baby’s reactions. Mom does not stand aside and also receives a small poetic dedication.
The campaign started on the air since April 17, 2017.
Creative team
Progress JSC
Marketing Director Ivanova A.V.
Marketing manager Vasilieva E.V.
Junior Brand Manager Strizhak N.O.
DDB
Creativity: Daria Rodcher, Alexandra Polyakova, Natalia Khlestakova, Ivan Zarutskiy, Polina Chernova
Accounts: Simonova Julia, Tatiana Gurina
Producers: Oksana Kondratieva, Olga Pugina
Strategists: Anastasia Kim, Maria Kuznetsova
Ball-Park Production
Director: Peter Maguire
Operator: Mikhail Kvirikadze
Producers: Olga Yankevich, Anton Zamakhin
Composer: Victor Lamm