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Producer of baby food "PROGRESS" began to produce halal products under the brand "FrutoNyanya".
Alexander Tkachev, Minister of Agriculture, and Arkady Dvorkovich, Deputy Prime Minister, were in the Lipetsk region today and visited one of the leading factories producing baby food and juices.
There is a lot of children’s food on the shelves of our stores, but parents want to choose the best.
“A spoonful for mommy, a spoonful for daddy,” parents often say to their babies while trying to feed them some delicious porridge.
Over the past few years, an important event has taken place in advertising: the image of the father has changed. Previously, commercials showed a caricatured model of the family; the moms were portrayed as caring, while the dads were little more than genteel slobs, essentially uninvolved in their own children’s upbringing.
As part of the Nielsen Breakthrough Innovation Report in 2016, 9,900 products were analyzed across Europe. Of the many successful projects, Nielsen selected eleven truly revolutionary examples. All eleven products - including Colgate®, Air Wick® and Whiskas® products - generated at least £ 7.5 / € 7.5 million in sales revenue for the first year after launch (€ 5 million only in Eastern Europe) and were able to keep these indicators at a level of at least 90% of the baseline throughout the second year.