From nearly ten thousand products, Nielsen has identified eleven successful examples. Among the best selling products are Russian brands – the fruit puree FrutoNyanya "For a Walk" and the beer Gold Mine Beer "Live" from Efes Rus.
The special feature of the packaging of the fruit puree from the company "Progress" is called Gualpack, in other words, a bag with a neck. Such packaging should be convenient for young children and promotes the development of motor skills.
"The packaging is bright, convenient and safe, but it also has additional advantages. Children can eat independently with it, and it allows for the formation and development of basic cognitive functions including attention, memory, perception, intellectual ability. It also allows them to put the acquired knowledge to use in the real world and improve motor skills. Multi-colored caps will help children remember colors and can be used as parts of a constructor set," notes Eleonora Chernetskaya, Progress’ PR Director.