FrutoNyanya is The Best Russian Food Brand according to Best Brands 2021.
This is the second time when FrutoNyanya takes the award in this nomination reconfirming its success from 2019 when the award made its debut in Russia. Over 350 brands from different market segments participated in the contest in 2021.
The Best Brands award confirms that both the expert community and consumers recognize the role of FrutoNyanya in the baby food market.
“In 2021, parents and grandparents again choose us from many other brands. Our consumers trust, know and love us. We sincerely appreciate their recognition. Our team will continue to launch innovative, high-quality and safe products helping parents provide healthy nutrition to their babies,” Natalia Medunova, Chief Executive Officer at PROGRESS manufacturing the FrutoNyanya brand, emphasized.
Anna Lange, General Manager at the Serviceplan Group Rus communication house running the award in Russia, mentioned the specifics of 2021: “Those who win the Best Brands award this year are not just the strongest players in their nomination, but the true heroes of a challenging 2020”.
Best Brands is the only independent international marketing award, which is based on representative research of consumer attitudes – no jury, no chance to influence the result. There are only 2 criteria to choose the best brands – commercial success and emotional response from consumers. The list of nominees is made after a detailed analysis of the data provided by the GfK research company – consumption and sales performance and an extensive survey involving over 7,000 respondents. The Best Brands award was established in Germany in 2004 and has been running in Russia since 2019.