In April, FrutoNyanya joined a national environmental initiative “Helping Nature is Easy” launched by Tetra Pak. In the first 6 months, consumers of FrutoNyanya have demonstrated the strongest engagement collecting over 425,000 rubles to preserve forests in 7 Russian regions.
FrutoNyanya takes a conscious approach to environment actively supporting various ESG initiatives. One of such efforts is the national campaign to restore forests across Russia that Tetra Pak has been running together with WWF as part of the Guardians of the Forest project.
With the simple mechanics, consumers of FrutoNyanya registered more than 425,000 QR codes from the product packs in just a few months. One ruble from every registered purchase is donated to the World Wildlife Fund (WWF) to support the pristine forests. Together all participants collected 1 million rubles in the first 6 months,
Every participant registering a QR code from a Tetra Pak pack with a special design selects a region where their funds will be donated to: the Russian Caucasus, Arkhangelsk Region, Komi Republic, Krasnoyarsk Region, Irkutsk Region, Amur Region or Khabarovsk Region.
Everyone can contribute and support nature in their country. Visit Vkartone.ru for more details.