The well-known brand of baby food "FrutoNyanya" has launched a new advertising campaign aimed at supporting the "Fruit purees" category.
Once again a funny story from the lives of young parents forms the heart of FrutoNyanya’s new advertising campaign.
In the video, Mom and Dad are trying to find out from their child whom he loves more. The result is quite unexpected.
"The main goal of the advertising campaign is to remind people about the two formats of the FrutoNyanya fruit puree: a classic little jar and soft Pouch packaging. Soft packages of the FrutoNyanya fruit purees - Pouch - are designed specifically to develop fine motor skills. Such a package easily fits in the baby's hand, and a meal turns into an exciting game. The Pouch package is convenient to take along for a walk and the baby can eat fruit puree himself. The FrutoNyanya advert shows kind and touching relationships within a young family. FrutoNyanya videos released in the last few years are remembered by our target audience for their wit and sense of humor, which is also demonstrated in a new advertising campaign. Our slogan, "To help Mom! And Dad!" is perceived to be indissolubly connected with the brand," - said Anna Ivanova, Marketing director at PROGRESS.
The commercial was produced together with the SLAVA advertising agency.
Creative team:
PROGRESS
Marketing Director: Anna Ivanova
Senior Brand Manager: Maria Kadantseva
Brand Manager: Valeria Zaporozhets
SLAVA
Creative Directors: Victor Sokolov, Denis Lapshinov
Customer Service Director: Ekaterina Konovalova
Senior Customer Relations Manager: Anna Sytina
Producer: Galina Antipina
Senior Copywriter: Yevgeny Pakhmutov
Younger Copywriter: Alexei Konoplev