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There is a project called Helping Children Together aimed at supporting babies with cancer and their parents. The project was launched by FrutoNyanya, a famous baby food brand, to support those under care of the Gift of Life charity foundation.
Russian and global expertise — what baby food producers do to engage shoppers.
As babies are more sensitive and delicate than adults, new products should be introduced into their diet with due caution.
Product quality must satisfy state regulators, consumers and the company itself. How to please everyone at a time?
The FrutoNyanya fruit puree caps — hexagonal with 2 and 3 notches on the sides — will be the perfect match.
A portion of the proceeds from sales of the products with a special logo are transferred to help children with oncological and severe hematological diseases.
Dmitry Makarkin, Innovation & Change Management Director at PROGRESS manufacturing the FrutoNyanya and Malisham products, talks about supplier management practices and why suppliers need to be trained.