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As part of the Nielsen Breakthrough Innovation Report in 2016, 9,900 products were analyzed across Europe. Of the many successful projects, Nielsen selected eleven truly revolutionary examples. All eleven products - including Colgate®, Air Wick® and Whiskas® products - generated at least £ 7.5 / € 7.5 million in sales revenue for the first year after launch (€ 5 million only in Eastern Europe) and were able to keep these indicators at a level of at least 90% of the baseline throughout the second year.
From nearly ten thousand products, Nielsen has identified eleven successful examples. Among the best selling products are Russian brands – the fruit puree FrutoNyanya "For a Walk" and the beer Gold Mine Beer "Live" from Efes Rus.
The brand of domestic baby food "FrutoNyanya" became the winner of the nationwide vote of the annual Consumer Trust "Mark N1 in Russia-2016".
JSC PROGRESS, the leading manufacturer of baby food in Russia, uses exclusively the FSC-certified packaging Tetra Pak for its products, according to a press release from the company.
In recent years, the world has experienced a flourishing of the acceptance of the diversity of individuals and the freedom of self-determination. Therefore, along with brands without a pronounced gender identity, there are brands that reconsider the gender roles that have been formed and expand the audience at the expense of the other sex.
On the Russian page of the Chinese Internet retailer Alibaba, the first products of domestic production will be baby food, toys and food, according to RIA Novosti with reference to the director for international projects of the REC Michael Mamonov.
The award and the honorary title ABSOLUTE BRAND are awarded to the top 10 companies for outstanding success and mastery in the field of brand creation and promotion.
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