Against the background of companies with foreign participation, a large domestic manufacturer of baby food stands out — PROGRESS JSC, which produces more than 250 varieties of products under the FrutoNanny brand. These are traditionally dairy and fermented milk products, as well as fruit, vegetable, meat purees, porridges, soups, juices, beverages, and snacks. The company explained Fontanka what could be the reason for the growth of production in kind in the whole country.
“In 2023, for most food manufacturers, the issues of finding new packaging solutions, expanding the pool of suppliers of raw materials and logistics remained relevant. Active work on import substitution continued. In addition, it is no secret that the birth rate is declining, which in turn affects a wide variety of sectors of the economy. Nevertheless, the share of new players of various levels has significantly increased in the children’s segment, new trademarks have appeared, and the offer of own trademarks of large chain stores has expanded,” the press service of PROGRESS JSC reported.
The FrutoNanny manufacturer has expanded its range of healthy snacks and fermented milk products, as well as launched new cereal products for children from one year old.
The company noted that a significant increase in the Russian baby food market was recorded in March 2023. After it, the first signs of a recovery in demand, stabilization and sales growth appeared in almost all categories of industrially produced children’s food, both offline and online. By the middle of last year, manufacturers resumed their activity and increased the promotion of their products, which, among other things, spurred demand.