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FRUTOKIDS REDESIGN THEIR PORTFOLIO FEATURING PAW PATROL: THE MOVIE & LAUNCH NATIONAL CAMPAIGN “DISCOVERING THE CITY OF PRIZES WITH OUR FAVOURITE CHARACTERS”

23 August 2021

PAW Patrol: The Movie is released on August 26 bringing the adventures of everyone's favourite characters to the cinema screens for the first time. Celebrating the release, the FrutoKids brand redesigned its juice and water packs. From July 15 to December 15, 2021, you can take part in the campaign winning numerous guaranteed gifts along with the grand prize for the whole family – an exciting weekend in a skyscraper and an amusement park.

FrutoKids, a brand for kids, and ViacomCBS Consumer Products support the release of PAW Patrol: The Movie in Russia. Thus, FrutoKids launched 4 flavours of water and juice1 in redesigned packs and announced a national campaign.

Participating is very easy:

  1. Buy the FrutoKids juice and water packs featuring the PAW Patrol characters; 
  2. Register the codes2 on frutokids-promo.ru and win a guaranteed gift;
  3. Enjoy playing the games on the campaign website and win the prizes featuring your favourite characters – toys, board games, backpacks, bracelets as well as a movie projector or an online cinema coupon;
  4. Try your chance to win the super prize – an exciting weekend for the whole family in a skyscraper and an amusement park.

Make a dive into the world of adventures together with FrutoKids and PAW Patrol: The Movie!

*The campaign will last from 15.07.2021 to 28.02.2022, including the term for fulfilling the conditions from 15.07.2021 to 15.12.2021. Visit frutokids-promo.ru for more details about the Company, the rules, the timing, the prizes and how/where to get them. Please read the pack and consult a specialist to learn more about the age restrictions.


1Apple juice; apple & cherry juice; multifruit (apple juice, tangerine juice, pineapple juice, peach puree, passionfruit juice, kiwi puree); berry mix (apple juice, aronia juice, raspberry juice, cranberry juice, blueberry puree). 

2 The juice packs have the QR codes under the seam. The water bottles have the codes (letters and digits) under the sleev


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