To compile the annual rating, both qualitative and quantitative consumer surveys are conducted, creating a chart of favorite brands in a particular category. Respondents describe their preference for brands through rational characteristics and functional qualities of the product. According to the organizers of the rating, quality is a key characteristic and a prerequisite to be among the candidates for the title of favorite brand.

"More than one generation of children has been raised on our products. Designs have changed, new flavors have been added and innovative products for the baby food market have been created, but one thing has always remained the same - the high quality of our products. We are grateful for the love and trust shown to us by parents and grandparents who choose our brand for their babies," says Natalia Medunova, General Director of JSC PROGRESS.