As we all know, the apple never falls far from the tree. And just how far is what the new advertising campaign of the brand FrutoNyanya will show. The campaign was designed by the DDB advertising agency.

The new TV-video illustrates how the child and his dad can be ridiculously alike: they gesticulate, smile and stretch and immediately it’s clear that we see a dad and his son or, as Mom comments in the video, "the apple from the tree."

"In the new video, we reflected the naturalness of our juices, and also reminded viewers about our two convenient sizes of 0.2 and 0.5 ml. The plot of the video continues this touching family story about fathers and children, echoing past campaigns and is profoundly connected with the brand," says Anna Ivanova, Marketing Director at PROGRESS.

FrutoNyanya Juices, beloved by children, are produced without sugar, preservatives or dyes. The commercial has been broadcast on television since March 13th.

Creative team
Progress JSC 
Marketing Director Ivanova A.V.
Marketing Manager Vasilieva E.V. 
Brand Manager Bunareva D.A.

DDB
Creative director: Daria Rodcher 
Creative group-head: Alexander Polyakova 
Art directors: Natalia Khlestakova, Ivan Zarutskiy 
Senior copywriter: Polina Chernova 
Client group director: Simonova Julia 
Senior Account Manager: Tatyana Gurina 
Producer: Oksana Kondratyeva 
Producer assistant: Olga Pugina 
Strategy director: Anastasia Kim 
Senior Strategic Planning Manager: Maria Kuznetsova 

Action Film
Director: Andy Pearson
Operator: Andy Horner 
Producer: Elena Vasyukova