The FrutoNyanya brand is supporting the social-ecological project Dobrye Krishechky in Lipetsk and Voronezh. Special containers where you can drop off plastic lids for recycling have appeared in the Lenta chain shops. The company Biplast is a partner of the recycling campaign.

By participating in the campaign, each customer will be able to contribute to supporting the environment and helping children at the same time. The money raised from recycling plastic will be transferred to Volunteers for Orphans charity fund, which purchases medical equipment to help children with special needs who have been deprived of parental care.

“We are paying special attention to current trends in supporting environmental initiatives. The main goal of this campaign is to show that recycling can be a simple, convenient and useful habit that benefits society in both environmental and social ways. I am sure that this campaign will help parents not only to contribute to the environmental care, but also to instill useful environmentally-friendly habits in their children”, — said Evgenia Ermakova, head of strategic business transformation at JSC PROGRESS.

To participate in the campaign, you need to bring clean plastic lids from drinking products or pouches¹ without liners inside to the collection point in the stores participating in the campaign at the  following  addresses:   

- Lenta Hypermarket, Lipetsk, 4 M.I. Nedelina str.
- Lenta Hypermarket, Voronezh, 24 Lit.1A Domostroiteley str.

“As part of this project, we are supporting two crucial initiatives: helping children and nature. Without their harmonious development, any other ideas and initiatives will be short-lived, because there will be no one to multiply them. Furthermore, our participation in the charity event is extremely important, as it is an opportunity to call upon a large audience to do good deeds that unite us and bring us closer together”, - said Oksana Savushkina, financial and administrative director of Biplast Ltd.

More information about the Dobrye Kryshechki project can be found on the website.










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¹ Clear lids labelled 2 HDPE, 4 LDPE and without liner inside are suitable for the project.