When creating a new package design, we not only kept the main advantages of the FrutoNyanya brand which include natural ingredients, age markings, and recommendations, but also emphasized the distinctive properties of our product. Thus, consumers will find it easier to navigate the product line of the FrutoNyanya brand.

"The new design makes it easier for parents to perceive the functional benefits of dry porridge, and also facilitates navigation to find information on the package. In the product line of FrutoNyanya there are both hypoallergenic dry porridge (products of the "First Choice") and porridge with a variety of tastes designed to form the correct eating habits in children. Now moms will not have to look for the necessary taste of dry porridge. FrutoNyanya among other products in stores," says Anna Ivanova, Marketing Director.

Dry porridge from FrutoNyanya in the new package can be purchased in Russian shops.

Information about the PROGRESS OJSC

PROGRESS OJSC is the largest Russian producer of baby food. The company produces products under the brand names: "FrutoNyanya", "Malysham", "Lipetsky Byuvet". "FrutoNyanya" is one of the most famous and authoritative brands in the field of baby food in Russia. At the moment, over 200 products are represented in the "FrutoNyanya" line. These are the most diverse products for children: juices, nectars and functional drinks, direct squeezed juice, fruit drinks, jelly, desserts, fruit purees, purees with cream, cottage cheese, fruit and vegetable, vegetable and meat purees, various kinds of porridge (instant, ready-made and liquid porridge), children's water, milk, milkshakes, drinking yoghurts and curds.